ESN Consulting

Elsie S. Norton, MBA

Elsie Marketing Photo.jpg

Elsie Norton has been working with seniors in one capacity or another since 1982.  She has led and managed assisted living residences, skilled care centers, home care agencies, a Hospice agency, an on-site medical care clinic, and a wellness center.  Her experience across those platforms, in addition to her work in HIPAA and corporate compliance, driving culture change from the medical to the social model, as well as implementing the six dimensions of wellness for independent living bring a unique and holistic profile.


Furthermore, Elsie has authored comprehensive emergency management (disaster) plans, policy and procedure manuals, and several business plans.  She is an accomplished public speaker, who has presented at state, regional, and national conferences on person-centered care, wellness, and aging services accreditation.  Her passion for seniors’ wellbeing, at all stages of their lives, drives her every single day.



·        Owner, ESN Consulting:  Operational project management for continuing care retirement communities, long term care and assisted living residences.


Previous Positions:

·        Chief Operating Officer, Carolina Meadows, Chapel Hill, NC

·        President/CEO, Village Nursing Care, Gainesville, GA

·        Managing Director, ACTS Gerontological Research Institute, Ambler, PA

·        Senior Vice President Quality Care, ACTS Retirement-Life Communities, Boca Raton, FL

·        Vice President Operations, ACTS Retirement-Life Communities, West Point, PA

·        Executive Director, ACTS Retirement-Life Communities, St. Andrews Estates South & Edgewater Pointe Estates, Boca Raton, FL

·        Nursing Home Administrator, Beverly Enterprises, SD, WY, and FL

·        Sergeant, U. S. Army, Military Intelligence


Educational Background:

·        Certified Professional Aging Services Risk Manager (CPASRM), Center for Aging Services Risk Management, Libertyville, IL

·        MBA, Nova Southeastern University, Fort Lauderdale, FL

·        Nursing Home Administrator, Florida License

·        Surveyor, CARF/CCAC

·        BA, Health and Hospital Services Administration, Mount Marty College, Yankton, SD

Greenville, South Carolina & Fort Lauderdale, Florida

Mailing Address:  P. O. Box 4, Travelers Rest, SC 29690     954-232-3851